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Monday, October 17, 2011

Kia Rio 2005 Black

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In 2006 Car Design News called the Audi TT one of "the most influential automotive design in recent time."



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Schreyer was born in 1953 in Bad Reichenhall, Bavaria, West Germany and began studying in 1975 at the Munich University of Applied Sciences (Fachhochschule München - Industrie Design). He worked with Audi first as a student in 1978, graduating in 1979 with his Industrial Design degree. Subsequently, Schreyer won the Audi Scholarship to study at the Royal College of Art, London from 1979-1980 as a transportation design student.



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In 1980, Schreyer began working with Audi in exterior, interior and conceptual design, moving to the company's California design studio in 1991. He returned to the Audi Design Concept Studio in 1992 and moved to Volkswagen's exterior design department in 1993. In 2006, Kia hired Schreyer as Chief Design Officer.



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Schreyer is known for wearing all black clothing, black eyeglasses designed by Philippe Starck and for his "competitive, inventive and analytic" nature.



Kia Rio spoiler



Kia Rio spoiler


"I try to look at architecture and art and music, things like this. I like things that are not average, and people who follow their own vision."



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Beginning in 2005, Kia focused on the European market, identifying design as its core future growth engine — leading to the 2006 hiring of Schreyer as Chief Design Officer. Schreyer has been central to a complete restyling of Kia's lineup, overseeing design activities at Kia's design centers in Frankfurt, Los Angeles, Tokyo and the Namyang Design Center in Korea.



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The Kee concept vehicle, shown at the 2007 Frankfurt Motor Show, introduced a new corporate grille to create a recognizable 'face' for the brand. Known as the Tiger Nose, Shreyer indicated he wanted "a powerful visual signal, a seal, an identifier. The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kia even from a distance." Commenting on the new signature grille in 2009, Schreyer said "Tigers are powerful, yet kind of friendly." The nose is "three-dimensional - like a face, not just a surface with a mouth drawn on it. From now on, we'll have it on all our cars".



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2005 Kia Rio.


Black Kia Rio

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